Justin J. Gunnell


Mr. Gunnell practices in all areas of commercial litigation, with an emphasis on disputes involving intellectual property, complex commercial agreements, employment matters, and securities. Mr. Gunnell has worked on matters involving the Digital Millennium Copyright Act (DMCA), misappropriation of ideas, cyber-squatting, trademark and copyright infringement, trade secrets, and trade dress.

Mr. Gunnell received his J.D. from Cornell Law School, with a concentration in business law and regulation, and was an editor of the Journal of Law and Public Policy.  Mr. Gunnell holds an undergraduate degree, with honors, in Policy Analysis and Management from Cornell University, where he was on the dean’s list and received the College of Human Ecology “outstanding senior” award.

Upon graduating from law school Mr. Gunnell worked at Latham and Watkins LLP, where he represented large institutional clients and Fortune 500 companies in disputes involving antitrust, securities, intellectual property and business law.  Mr. Gunnell subsequently joined a prominent litigation boutique specializing in trial practice, complex civil litigation and white collar criminal defense.

Prior to joining Sher Tremonte, Mr. Gunnell clerked for Judge Rya W. Zobel of the United States District Court for the District of Massachusetts.

Mr. Gunnell has authored articles on trademark dilution law and juror bias that have appeared in the Cardozo Arts and Entertainment Law Journal, the Texas Intellectual Property Law Journal, and Behavioral Sciences & the Law.

Mr. Gunnell is admitted to practice in New York State, the United States District Courts for the Southern and Eastern Districts of New York and the United States Court of Appeals for the Third Circuit.


When Emotionality Trumps Reason: A Study of Individual Processing Style and Juror Bias, Behavioral Sciences & the Law, June 2010


Evaluation of the Dilution-Parody Paradox in the Wake of the Trademark Dilution Revision Act of 2006, Cardozo Arts and Entertainment Law Journal, 2008


Goldilocks and Three Federal Dilution Standards: An Empirical Review, Texas Intellectual Property Law Journal, 2008

Justin J. Gunnell